As a mental health therapist, you can gain a lot with the right digital marketing strategy. Here are some important points to consider.
Digital marketing is the next frontier for growing your therapy practice. If you work in the field of mental health, there’s a wealth of customers that require assistance.
When you build your practice’s digital marketing practice, you’ll be able to reach people to make an impact and grow your revenue. So what plans should you put into place?
Here’s what a mental health therapist can do to win big with their digital marketing strategies.
1. Post Frequent Blog Content That Helps People With Their Daily Mental Health
When you create a blog, you’ll be able to reach people better than ever. About 40% of the population deal with anxiety. So many other people have depression or need some mental health help after losing a relative or going through a stressful life event.
You’ll be able to reach people one post at a time. These posts make it easier for people on the web to find you, and let you express yourself as an expert in the field.
When your list of loyal readers grows you’ll also grow your list of potential clients.
2. Make Your Professional Website as Helpful and Useful as Possible
Get your website in order before hatching any huge marketing plans. Your website needs to reflect your brand so that people know what to expect from you.
Run your site through a series of tests so that your visitors don’t have to struggle and strain to get your core information.
Today’s websites are more barebones so that people don’t have to wade through content to figure out who you are, what you do, and how to get in touch with you.
3. Start a Podcast and Host Guests Regularly
When you have a successful podcast you’ll be able to get your message out to a wider audience. This can become a goldmine because people love this form of content more than ever.
You might also find that your podcast is the funniest thing you do all week. In addition to giving people interesting and entertaining mental health information, bring guests on your podcast that can enhance it, and bring a different perspective.
4. Use Search Engine Optimization (SEO) to Get Found
We recommend search engine optimization (SEO) for therapists to increase your practice’s brand presence and visibility online when someone is searching for a therapist or specific therapy services in your area.
SEO is now one of the primary ways to acquire new clients in 2021. It’s now more important than ever to think about how you can publish quality content about your practice and services that helps position you as the choice for therapy in your area.
Set up your Google My Business page as well so that your company is easily found with a search engine query. Post frequent content so that you can improve your ranking and always have eyeballs on your website.
You can also complement your SEO efforts with Google Ads for your therapy practice. SEO and Google Ads synergize very well and can provide you with insights on ways to improve your website, ads, and SEO efforts.
5. Put Out Helpful eBooks
Taking the time to write long-form content can be incredibly useful to your practice. People looking to improve their mental health will want to digest fresh content in the form of an eBook.
Putting out eBooks and audiobooks is an excellent way to market your practice while also building a revenue stream.
Work to Build Your Digital Marketing as a Mental Health Therapist
As a mental health therapist, you’re able to help a large number of people who need your services. These are the tips you’ll want to put into play so that your digital marketing improves.
If you’re interested in growing your therapy practice with digital marketing, check out our digital marketing program for therapists & psychologists and book a free intro call today!