As a private practice owner, you’ve likely heard about SEO for therapists in the past, as a way to market your practice online. Now in 2021, people search on Google to solve problems and seek solutions more than ever. This is especially the case in our current pandemic situation.
Because of this, SEO is now an essential part of the marketing mix for therapy practices nationwide, in order to get in front of the people searching for therapy, improve brand presence, and gain new therapy clients in the process.
Here’s some great reasons why you should consider SEO to grow your therapy practice online and gain new potential clients.
A Primary Source of Website Visits & Potential Clients
When your site content ranks for keywords such as “therapist in [your area]” or services you might offer such as “couples therapy in [your area]”, your website is getting in front of some of the most interested potential clients in your area. These people are also discovering your website right when they’re seeking for therapy in your area.
As a result, if your practice’s website provides high quality content (which it probably is if you end up ranking high!) describing what you offer, how you can best help solve these searched problems, and clear calls to action for an incentive such as a “Book a Free Consultation”, your chance of landing a new client increases dramatically.
The potential for these website visits from search engines to turn into booked consultations is usually much higher than paid ads or outbound marketing methods like cold calling. However, we do recommend a combination of SEO and paid advertising such as Facebook Ads and Google Ads for therapists, since the local targeting capabilities of these paid platforms can be an effective supplemental channel for driving more potential clients to your site or a landing page.
SEO is Relatively Cheap Long-Term
SEO is considered a long-term marketing strategy and business investment. While SEO is pretty much essential to growing your therapy practice in 2021, we recommend allocating some of your marketing budget to both SEO and PPC (pay-per-click) advertising, such as Facebook Ads or Google Ads.
Depending on the website competition in your area in regards to ranking for therapy keywords, a brand new website could take 3-6+ months to start ranking and generating website visits, while an established website has the potential to rank new content rather quickly. But don’t let this stop you from getting started!
While SEO can take some time to build up results, the potential client generation, branding benefits, and other business opportunity built up over time usually outweigh the investment. For example, we have helped therapy practices go from a trickle of booked consultations to 30+ per month in under 6 months with the help of the SEO efforts we provide as part of our Psych Client Accelerator Program, a digital marketing program for therapists & psychologists.
Improve Your Brand Presence & Credibility
SEO primarily involves efforts aimed at improving your website’s content, adding new helpful content, blogging, and earning or creating links to your content. (More on blogging to grow your therapy practice here.) The result of these SEO activities is a often a better user experience and higher keyword rankings in Google.
Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success. Effective SEO incorporates a positive user experience, helping to improve how your brand is perceived.
Most people trust websites and practices that rank high in search engines like Google & Bing. When your website ranks near the top of search engines for keywords related to therapy in your area, this sought-after “digital real estate” ultimately leads to a larger brand presence and improved credibility in the eyes of people searching for local therapy.
SEO for Growing Your Therapy Practice
In this day and age, SEO is essential to getting your private practice in front of more of the people in your area who are seeking therapy, and staying ahead of the competition.
Don’t miss out on the opportunity to unlock a new healthy stream of potential clients, while strengthening your brand’s presence online. Add SEO into your marketing mix today!